Top 100 Ecommerce Tips For Your Website…and Counting.
Marketing | June 11th, 2007
I found this at the Webmaster World forum. It’s a compilation of tips that designers give when creating an ecommerce website. Being a designer myself, I do see some of the most common mistakes being made to these sites. I’ll list a few that I like;
- Give the user a sense of who you are. The web is a cold, anonymous place. Anything you can do to bring a sense of personality and assurance to your website will help.
- If you use a site search, make sure it works better than expected. It should search more than product names. Make sure it can find products by SKU, Model Number, and even misspellings if possible.
- Drives me crazy when the “About Us” section says nothing specific about the seller and just has some obviously canned verbiage.
- Pay good money for a proper interactive graphic designer (not a coder, web ‘developer’, or print designer doing a bit of moonlighting). If your web site looks professional, people will trust it and buy stuff.
- keep the 3 P’s above the fold on a product page. Product name, Price and Purchase link should all be visible without having to scroll.
- Let the customer see the shipping charge without registering! Preferably on the basket or a easy-to-find ’shipping charges’ page.
- Have a newsletter sign up and send out newsletters.
